American Express launched a new card called "Blue", created for a young audience.
Collaborating with Mako and Time Out, who scouted for ten young talents, each in his own field, we created "The Young Professional Project"- a unique platform for young talents, that gives them tools for success.  
In order to promote it, we created an original video with TYP pop band (Ivri Lider and Johnny Goldstein), directed by Vania Heiman.