As a creative designer, a big part of my job was to create brand websites.
The process began with research about the users, their behavior, goals, motivations and needs. The next step was to create wireframes and prototypes, and then, to focus on user experience using A/B tests and live results. All while collaborating with the product, engineering, data, and marketing teams to develop a smooth user experience with a high-end look and feel.
Here are some examples: