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Part of the core team that launched Wix Studio, a platform for professional web creators.
Led end-to-end creative processes to drive brand awareness and acquisition, delivering assets such as UGC, influencer content, and performance videos across platforms like YouTube, TikTok, and Meta.
Hands-on involvement in production and post-production edits using Adobe Photoshop, Premiere and AI tools.
Collaborated with Product Marketing to create briefs, set KPIs, define target audiences, and plan distribution strategies.
Worked closely with designers, writers, and post-production teams to deliver cohesive, polished results across all channels.
Developed expertise in navigating complex workflows and managing B2B projects within a global SaaS organization.
AI-powered tools for agencies and enterprises
We noticed increased traffic from the AI page to the editor via the landing page, so we created a dedicated acquisition video. We took it from concept to completion—starting with ideation, crafting a detailed storyboard, and collaborating closely with the post-production team to deliver the final polished result.
Wix Studio SEO course teasers
We launched the course, created and presented by 11 top SEO experts, with the goal to boost brand awareness and consolidate Wix Studio as the lead CMS in SEO.
Promo reach: 18M impressions
Traffic to LP: we've had 62K site sessions and 45K unique visitors to the course LP since the launch
UGC Video Management at Wix
Through creating UGC videos, I managed the content creation process with independent designers (creators), focusing on promoting new features within the Wix Studio platform. I provided them with creative briefs and ideas, guiding them to develop content aligned with brand objectives.
After receiving the videos, I edited them using Adobe Premiere, enhancing the first few seconds with creative openings that speak directly to the target audience, adjusting the music to match the campaign's tone, and adding captions for better engagement.
I optimized each video by shortening and fine-tuning the content to perform best on various platforms. The final edited videos were published across Wix's official channels, achieving strong results in driving conversions within the website creation funnel.
UGC Video Management at Wix
Briefed website designers (UGC creators) on key features to promote and provided creative direction to align with brand goals.
Managed a dedicated submission process through specialized channels, analyzing engagement metrics to identify top-performing content.
Edited selected videos in Adobe Premiere, optimizing the first few seconds with improved openings and added captions for better retention.
Published the refined content across Wix's official channels, achieving strong results in driving website creation funnel conversions.
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